"Tamara brings a sharp, informed intelligence to her UI work. She has a deep understanding of the myriad factors that create a positive or negative website experience -- and how those factors inform a user's time online. At the New York Observer, Tamara originated the concept for the redesign of Observer.com. Working with both editorial and production teams, she ensured the new site would provide both a fresh, original news-reading experience and a highly intuitive one. As a result, time on site quadrupled, page views doubled, and Observer.com was nominated for a Webby Award (Best Newspaper Website) -- an accolade for which she can take much of the credit. I very much enjoyed working with Tamara, and I hope to work with her again."
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