Tap Click Read

Tamara Olson Designs worked with the teams from New America and the Cooney Center (Sesame Workshop) to create a compelling, easy to navigate website for the new book Tap Click Read.

Visit the Site

The Project

Tamara Olson Designs was approached by Lisa Guernsey (from New America) and Michael Levine (from the Joan Ganz Cooney Center at Sesame Workshop) to built a website for a new upcoming book. Scheduled for release in fall 2015, Tap, Click, Read describes itself as “a guide to promoting literacy in the digital age.” In addition to wanting a way to promote the sale of the book, the authors were also looking to build a platform for sharing related content and upcoming events.

Phase I: User Experience

During our kickoff meeting, Lisa and Michael explained the objectives of the website: Sell the book, as well as provide a place to promote and discuss the movement. From our hour-long deep dive, we were able to put together a site map outlining how all of the content they described would be organized.

View the final site map and wireframes


Phase II: Visual Design

The next phase involved applying a visual language to the finalized wireframes. We decided during our kickoff that it made the most sense to extend the look and visual language already present on the book’s cover, including the use of red and the “Raleway” typeface.


Phase III: Development

We built a custom, responsive WordPress theme for the Tap, Click, Read website.

The “book style” animation on the homepage was built from scratch using jQuery animation effects:


For the calendar functionality, we themed this fantastic plugin by Modern Tribe.


A resource center that allows users to download educational PDF resources:screen-shot-2016-09-20-at-2-33-03-pm

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